Taking a handmade e-commerce shop from invisible to #1

Client: needlepoint & hand-stitched goods, Shopify + Etsy · Services: Technical SEO audit, schema markup, content strategy, GEO, AI-search visibility

The challenge

Strong products, loyal customers. Almost no organic search visibility. No structured data telling Google or AI assistants what the business sold. A broken homepage heading undermining relevance. Obvious content gaps competitors were filling first.

What I did

Fixed a broken homepage H1 undermining on-page relevance
Implemented FAQ, Organization, and Review schema
Rewrote meta descriptions across key pages
Set up and optimized Google Business Profile as a service-area business
Structured content so AI assistants could cite the business accurately
Ran a competitor keyword gap analysis, surfacing high-opportunity terms
Built cornerstone content pages, including a full stitch guide

Result

#1

Google ranking for the brand's own name

Result

Clean, accurate citation in ChatGPT

Why this matters for your business: small e-commerce and handmade sellers usually lose customers before they ever see the product, because the site isn't structured to be found, by Google, Google Business, or AI assistants. Fixing that is a specific, repeatable checklist: schema, meta, content gaps, and local/AI setup, in that order.

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